Mulmul diversifies product basket with western wear range

21 April 2022, Mumbai:

Luxury women’s traditional wear brand Mulmul has diversified its product range by launching the first-ever western wear collection.

Mulmul launched a new range of loose-fitting yet tailored separates in white shades.

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The collection features delicate details which give the garments a rich look. The collection blends floral and geometric designs and is ideal for summer. It mostly includes long-line waistcoats and cropped trousers featuring geometric cutouts.

Known for its highly feminine kurta sets, Mulmul focuses on lace details, pastel hues, and delicate motifs.

The brand recently also launched its Ramadan collection of 100 percent cotton kurta sets in black with white prints.

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Launched in 2018, e-commerce brand Mulmul plans to expand its brick-and-mortar stores in 2022.

It plans to open seven new stores to bring its total store count to 11. The brand also plans to adopt omni-channel retail by expanding its online operations.

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