Nike unveils innovative 'Nike Rise' store concept in Chennai's Phoenix Marketcity Mall

11 August 2023, Mumbai

Nike has introduced its groundbreaking 'Nike Rise' concept to Chennai, debuting at the Phoenix Marketcity Mall in Velachery. Exclusively showcasing the coveted Air Jordan collection, the store merges online-to-offline services with a distinctly industrial flair.

Fascinating

The expansive outlet features a sleek interior adorned with monochromatic sports imagery, evoking the energy of a gymnasium. Notably, the store marks the sole exclusive Nike retailer in the state to house the Air Jordan line.

Among its digital offerings are "scan to learn," buy online for in-store pickup, digital returns, and curbside pickup, providing a seamless shopping experience.

This trailblazing venture follows Nike's prior successful Nike Rise stores in Guangzhou and Seoul, emphasizing interactive shopping to elevate customer engagement.

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