Brand Concepts x Benetton: Travel accessories redefined

10 August 2023, Mumbai

Brand Concepts Ltd, a prominent fashion retail house specializing in travel gear, handbags, and lifestyle accessories, has announced an exclusive partnership with United Colors of Benetton.

Innovative collaboration

This collaboration will introduce a unique collection of travel accessories and small leather items tailored for the Indian market.

Under the licensing agreement, Brand Concepts will oversee the comprehensive design, manufacturing, and distribution aspects, while United Colors of Benetton India will infuse creative inspiration rooted in its vibrant DNA of colors and social awareness.

Set new standard

Embarking on an innovative journey to engage with our fashion-conscious consumers in a dynamic market. This alliance, he emphasized, is a fusion of iconic legacies and a shared commitment to innovation, with the aim of revolutionizing the fashion landscape.

The strategic partnership, exclusive to India, represents a concerted effort to expand the market presence of both entities.

The thoughtfully curated collection will be accessible through Bagline's official e-commerce platform, as well as popular online marketplaces like Amazon and Myntra. Additionally, the assortment will grace all Bagline retail outlets.

Fashion & functionality

Benetton India expressed enthusiasm that this collaboration signifies a significant milestone in our journey, combining the unparalleled expertise of both organizations to craft creative, stylish, and utilitarian offerings for our discerning clientele.

With a rich portfolio including renowned brands like Tommy Hilfiger, Aeropostale, and Sugarush, Brand Concepts is at the forefront of design and omnichannel retail solutions.

This pioneering partnership with United Colors of Benetton underscores their shared commitment to elevating product quality, durability, and aesthetics in the world of travel gear and leather goods.

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