Princess Gauravi Kumari appointed brand ambassador for Jimmy Choo in India
Member of the Jaipur royal family, Princess Gauravi Kumari has been appointed as the brand ambassador for the brand Jimmy Choo in India. The young royal is the cofounder of the PDKF store in Jaipur, which showcases the work of women associated with the Princess Diya Kumari Foundation, an organisation founded by her mother. Notably, all proceeds from the store support the foundation.
The princess’ influence and vision perfectly resonate with the brand’s ethos of blending tradition with a contemporary point of view, says Sandra Choi, Creative Director, Jimmy Choo.
Expressing her enthusiasm, Kumari adds, Jimmy Choo’s take on refined glamor and timeless elegance has always been admirable. The brand has been increasingly focusing on the Indian market. Last week, it hosted a cocktail party in London to celebrate Vogue India’s May-June issue, featuring ‘Bridgerton’ actor Simone Ashley. In November 2023, the brand organised an event to highlight Indian talent, including Sanjay Garg of Raw Mango, Gaurav Gupta, and Akshat Bansal of Bloni Atelier. Additionally, the luxury footwear and accessories brand has opened two boutiques in Mumbai.
A recent report from Barclays forecasts, world's most populous country, India will soon become the next frontier for global luxury markets. Although the country currently accounts for only about 2 per cent of global luxury sales, the market is likely to grow at an annual rate of 15 to 25 per cent to reach a value between €23 billion and €38 billion over the next seven years, estimates Barclays.
