Saif Ali Khan stars in Selected Homme campaign

14 October 2022, Mumbai:

Menswear brand Selected Homme has launched a campaign with brand ambassador Saif Ali Khan. The campaign opens with a voice-over by Saif Ali Khan, who elucidates what fashion means to him.

The camerawork follows Saif through a setup of big pillars, clean walls, straight lines, off- centered angles, captured through various angles, thus transporting the viewer into Saif’s surreal world of sartorialism. A visual depiction of Saif’s style journey, the film captures how he embraces his authentic self, being comfortable, suave, and elegant in his skin.

Saif Ali Khan has been associated with Selected Homme since 2019. The brand sees the actor as an extension of itself – sharp, understated, and striking. The European men’s wear brand plans to expand to multiple markets across India. The brand is committed to making every collection as sustainable as possible.

Selected Homme is all about premium fabrics and classic styling with a strong focus on quality. The brand offers a subtle and interesting addition to the premium men’s wear segment with its impeccable tailoring.

The collection complements the modern lifestyle and seamlessly adapts to the fashion preferences of men. Selected Homme, owned by Bestseller, the Danish clothing company, is present in 15 countries through more than 2500 wholesalers worldwide.

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