Shraddha Kapoor to be the first brand ambassador for 'Indya'
17th September 2021, Mumbai:
Bollywood actor Shraddha Kapoor has been signed as the first brand ambassador High Street Essentials (HSE)-owned brand Indya. The omnichannel fast fashion brand, was born out of a thought to re-look ethnic fashion and design by considering the lifestyle and changing needs and choices of the modern Indian woman who wants to update her traditional ethnic wear with elements that are current and in line with what’s happening from a global fashion point of view.
As per a Fashion Network report, Kapoor will promote the brand in a variety of campaigns across media platforms. She will begin her association with the launch of Indya’s first campaign and digital film ‘That’s My Indya.’
Kapoor says, Indya has re-invented Indian fashion by beautifully capturing the essence of what the modern Indian woman is looking for today. Started in 2012 by Shivani Poddar and Tanvi Malik, HSE also owns fashion brand Faballey. It recently entered expanded its product portfolio by entering the skincare segment.
