Sparky aims to achieve Rs 1000 crore sales, plans to expand into kidswear
10 April 2023, Mumbai
Sparky, a rapidly expanding mass jeanswear brand, is transforming men's fashion perceptions in India. With a formidable retail presence in nearly 8,000 stores across Tier II and Tier III cities.
Sparky is now branching out into kids' clothing as the brand recognizes the surging demand in this market segment. Jeanswear remains Sparky's core business, driving almost half of its annual sales, while the rest is contributed by a diverse product range, such as t-shirts, hoodies, sweatshirts, chinos, jackets, and lowers.
The company is aiming to achieve sales of Rs 1000 crore by 2027, an objective that appears attainable given its robust foothold in some of the largest markets in Northern India, including Bihar, Uttar Pradesh, Kolkata, Jharkhand, Rajasthan, Odisha, Madhya Pradesh, as well as South India.
With its extensive reach and versatile product range, Sparky is poised to continue leading the Indian fashion industry for years to come.
