Yarn Expo Autumn 2024: A resounding success facilitates global eco transition and Innovations

Yarn Expo Autumn 2024 concluded on a high note, welcoming nearly 22,000 buyers from 81 countries and regions. The event showcased the textile industry's commitment to sustainability and innovation, featuring a wide array of eco-friendly products and solutions.

Diverse offerings and international participation

The fair attracted nearly 540 exhibitors from 15 countries and regions, including new additions like Germany and Thailand. International buyer numbers increased by 6.7%, demonstrating the show's growing global appeal. Nguyen Thi To Trang from Vietnam National Textile and Garment Group VinatexPhu Hung Joint Stock Company aptly captured the sentiment, saying, “We aim to connect with suppliers, buyers, and partners who are interested in green products, and we have met international and Chinese customers who share this interest.”

New product zones and innovative solutions

Yarn Expo Autumn introduced a new Silk Yarn Zone, further diversifying its product offerings. The show also featured quality cotton, recycled and bio-based yarns and fibres, as well as cutting-edge products utilizing bottle flakes, castor beans, and more.

Green transition in spotlight

Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, highlighted the importance of sustainability in the global economy, especially in the textile industry. She emphasized that Yarn Expo, as a member of Messe Frankfurt's Texpertise Network, actively promotes the concept of the industry's green transition.

Echoing this sentiment, Karuna Changmai from Thai Acrylic Fibre Co., Ltd., Thailand remarked, "Yarn Expo emphasizes sustainability, featuring many exhibitors dedicated to green initiatives, which is crucial for the future of the fashion industry."

Fringe Programme Highlights Sustainability

The three-day fringe programme offered valuable insights into the industry's green future. The New Fibre New World - Textile Materials Innovation Forum focused on reducing environmental impact through new technology and materials. The Tongkun - China Fibre Fashion Trends 2024/2025 Display Zone showcased the latest trends, emphasizing the balance between style and sustainability.

Key Highlights:

• India launched Kasturi Cotton, a new initiative promoting premium cotton fabrics.

• Pakistani companies made a strong presence at Intertextile Shanghai, showcasing their apparel and yarn products.

• Square Textiles from Bangladesh presented a diverse range of yarns at Yarn Expo.

Kasturi Cotton: India's Fragrant Offering at Yarn Expo 2024

India's textile industry made a strong presence at the Yarn Expo Autumn 2024, showcasing a new initiative called Kasturi Cotton. Murali Balkrishna, Joint director, TEXPROCILexplained that the name refers to musk a product emanating from deer and widely used in the perfume industry. “But a deer does not notice the smell itself”. Murali added, “In a similar way, we think cotton fabrics of very high quality have always been present in the large volumes of the fibre that India exports and we have launched this initiative to bring more attention to it.”

Like always, the Pavilion was organised by the Cotton Textiles Export Promotion Council (TEXPROCIL), with Indo Industries, Padwa Worldwide, Texperts India, Niva Organics and other members exhibiting under the banner.

Pakistan Shines at Yarn Expo

Sixteen Pakistani exhibitors showcased their apparel and yarn products, garnering positive feedback even amidst challenging market conditions. Mahmood Textile was recognized for its ten years of participation at the event. Pakistani companies expressed optimism about future business prospects in the Chinese market.

Akmal, Marketing Manager at Mahmood Textile, shared his positive experience: “We’ve been attending ITSA & Yarn Expo for ten years, and it has always been exceptional. Messe Frankfurt Karachi’s support has been outstanding, and we look forward to continuing this successful partnership.” Adds, Adnan Butt, Director of Sales and Marketing at Yarana Textiles, “Despite the tough market conditions in China, we’ve been pleasantly surprised by the strong response from potential buyers. The level of interest has surpassed our expectations, and we are eager to further explore this promising market.”

Square Textiles, Bangladesh showcased diverse range of yarns

Square Textiles from Bangladesh participated showcasing a variety of yarns, including cotton yarn, polyester, organic yarn, and cotton-polyester blended yarns. International participation from both exhibitors and visitors was strong. Shah Muhamed Faisal, General Manager of Marketing at Square Textiles, expressing his views about the show said, 'We’re very optimistic that this platform will help us grow our business significantly”.

NEW PRODUCT LUNCHES

Lycra's Qira: Pioneering sustainable spandex from corn

Lycra Company unveiled its ground-breaking sustainable spandex, Qira, made from corn at Intertextile Shanghai. Qira, expected to launch in 2025, aims to cut carbon emissions by up to 44%. Lycra also highlighted other eco-friendly products and its partnership with Regina Miracle showcasing Lycra Adaptiv for inclusive sizing.“We have been thrilled to showcase our sustainable solutions,” said Jason Wang, Lycra Vice President, Asia.

Tencel embraces sustainable future with rebranding

Lenzing unveiled a fresh brand identity for its flagship lyocell fiber, Tencel, at Intertextile Shanghai. The new theme, "Nature, Future, Us," underscores Tencel's dedication to sustainability and innovation. This strategic move aims to solidify Tencel's position in the evolving textile landscape, assuring consumers of its commitment to quality, renewable resources, and traceability. “When consumers see the Tencel trademark, they can rest assured that they are choosing renewable, traceable fibres that guarantee quality and comfort,” said Kit Ping Au-Yeung, Lenzing’sExecutive Vice-President, Textile Business

Sustainable acrylic fibresfrom Thai Acrylic shine at Yarn Expo

TAF, an Aditya Birla Group company, showcased its sustainable acrylic fibersRadianza, Regel, and Pilbloc at Yarn Expo in Shanghai. These innovative fibers are designed to reduce environmental impact and offer high performance. TAF is committed to driving growth and innovation in the acrylic fiber industry through its focus on sustainability and quality."Our participation in Yarn Expo underscores our commitment to driving global growth and innovation within the acrylic fiber sector," said TuhinKulshreshtha, head of Marketing, Value Added Products, TAF.

Buyer endorse Yarn Expo Autumn 2024, another successful edition Buyers were impressed by the product range and international scope of the fair. Tang Wenting, a Knitting Designer from Meige Clothing ,Shanghai noted, "Yarn Expo has made significant strides in fostering international exchange, allowing me to better understand the needs of foreign buyers.

" Sudhir Kumar, a Business Development Manager from India, was particularly pleased with opportunities show provided, "Each time I visit this platform I find something new, such as functional yarns and fabrics with unique properties", he commented.

Concurrent fairs enhance business opportunities

Yarn Expo Autumn 2024 successfully marked another successful edition and facilitated the global eco-transition in the textile industry. The event was held alongside Intertextile Shanghai Apparel Fabrics, CHIC, and PH Value, creating synergy and maximizing business opportunities for exhibitors and buyers across the entire textile value chain.

With its diverse product offerings, increased international participation, and focus on sustainability, the fair served as a vital platform for industry players to connect, collaborate, and explore new opportunities.