ABFRL brand Jaypore opens two new stores in Mumbai

An ethnic wear brand from Aditya Birla Fashion and Retail (ABFRL), Jaypore has opened two new stores in Mumbai.

Spanning 1,543 sq in the Oberoi Mall and 2,214 sq ft in the R City Mall, these stores sell Jaypore’s latest ethnic wear collections across apparel, jewelry home accents and accessories categories.

Sooraj Bhat, CEO – Ethnic Wear, ABFRL says, the opening of these two new stores is a testimony to Jaypore’s relentless commitment to capture the spirit of Mumbai by creating a precisely designed ethnic wear range.

Currently retailing from its exclusive brand outlets across India, Jaypore also has an online presence thorough its direct-to-customer e-commerce store. The brand scouts for best designs from artisans and craftsmen across India and delivers them at exceptional value to customers.

Jaypore develops products with local designs giving them a homely feel. The brand’s product assortment includes home decor, accessories, jewelry, apparel, gifts, vintage items, etc.