Brand Studio Lifestyle aims for Rs 2,000 crore GMV in FY2024

Having achieved a gross merchandise value (GMV) of Rs 1,300 crore in FY2023, Brand Studio Lifestyle aims to increase it to Rs 2,000 crore in FY2024.

The house of brands also aims to diversify its retail presence by entering offline markets and launching large-format stores nationwide. Additionally, it plans to sustain growth through category expansions, global retail ventures, and strategic partnerships, maintaining their commitment to delivering real-time fashion to a widening customer base.

Operating six distinct brands, including Highlander, Tokyo Talkies, Vishudh, Locomotive, Ketch, and Hoop, Brand Studio Lifestyle caters to diverse fashion needs, serving over 300 million customers with 25,000 styles across 30 categories.

Primarily a digital-first enterprise, Brand Studio Lifestyle leverages leading e-commerce platforms like Myntra, Flipkart, Amazon, Ajio, and their direct-to-consumer website and app. With over 65 per cent of customers hailing from Tier I and II cities, it also extends its reach through shop-in-shops and online platforms in GCC countries.

Inventory management is streamlined through a sophisticated tracking system, allowing agile adjustments to meet demand. The company collaborates with over 400 supply chain partners and manages vast warehouses dispatching 80,000 units daily.