Kamakshi Agarwala's Shape-wear brand Butt-Chique launches new collection
28th September 2021, Mumbai:
Butt Chique, the new shapewear brand by designer Kamakshi Agarwala has launched a range of seamless shape-wear, body tapes, and nipple pasties, etc.
The range accentuates the curves of a woman and gives her the confidence to wear any outfit by providing a smooth base underneath.
As a part of R&D for the brand, Agarwala conducted a door-to-door survey on women of various sizes to try on the brand’s shape-wear. Urging 150 women to try on every different size of shape-wear, she discovered that women with an ‘L’ type body shape could also wear size ‘M.’
This process helped her standardize shapewear and give it a size chart. All products offered by Butt-Chique are free from labels/tags with full disclosure at the back. The brand uses zero plastic in its packaging and keeps the packaging box minimalistic and free from any fancy laminations.
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