Amazon gets bigger with festive sale

21 October 2022, Mumbai:

Amazon’s Great Indian Festival (AGIF) this year is turning out to be the biggest-ever event for the e-commerce firm.

The event is on till October 23, 2022. More than 80 percent of new customers are from smaller towns. Customers have got access to crores of product selections from sellers including unique items from lakhs of small and medium businesses.

More than 35,000 sellers saw their highest-ever single-day sales; over 650 sellers became crorepatis and 23,000 sellers became lakhpatis. Over 70 percent of sellers across India came from Tier II and III towns and cities.

Categories such as smartphones, large appliances, electronics, fashion and beauty, and home products attracted the most number of new customers. Mobiles and accessories saw strong double-digit growth as compared to AGIF 2021 and five times growth when compared with business as usual.

Over 1.5 million new customers shopped from Amazon Fashion and Beauty. The orders for Amazon Fresh, which offers groceries, grew by 29 percent versus last year. Hundreds of women entrepreneurs also participated in AGIF.

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