Bata India navigates market headwinds with strategic investments
Despite facing a tough market with subdued consumer spending, Bata India held its ground in Q3 2023.
While the brand’s profits dipped by 30 per cent Y-o-Y to Rs 58 crore, its revenues remained stable at Rs 903 crore, driven by a strategic focus on premium segments. The company acknowledged its expenses increased from Rs 798 crore to Rs 836 crore due to significant investments in brand building and technology upgrades.
Notably, Bata India expanded its physical and digital presence by opening 54 new stores and renovating existing ones, demonstrating its commitment to customer experience. Despite the current headwinds, CEO Gunjan Shah expressed confidence in the company's long-term growth prospects, highlighting its continuous investments in product innovation, customer engagement, and market reach.
