Reliance Retail opens 71st Avantra by Trends store in Mumbai

Owned by Reliance Retail, ethnic wear brand Avantra by Trends has opened 71st store in Phoenix Marketcity mall, Kurla West, Mumbai. The store offers a diverse selection of sarees, lehengas, blouses, kurtas, dress materials, bridal collections, traditional jewelry, and accessories.

Sudhir Dnyanval, Head - Business Development, Avantra by Trends, says, the store is a haven for traditional connoisseurs, offering a wide range of options for every occasion.

Launched in September 2021, Avantra by Trends has grown rapidly, expanding its presence to over nine states. The brand aims to cater to the growing demand for authentic and stylish ethnic wear for women.

Founded in 2006, Reliance Retail is a leading Indian retail company with a vast network of over 18,650 stores across various formats. The company operates popular brands like Reliance Trends, Reliance Jewels, and Ajio, offering a diverse range of products to customers across India.

This new store opening highlights Reliance Retail's commitment to expand its fashion and lifestyle brands to cater to the evolving preferences of Indian consumers. With its focus on quality, tradition, and style, Avantra by Trends is poised for further growth in the competitive ethnic wear market.