Besides expanding its presence in online marketplaces like Ajio and Myntra, menswear brand BeYours also aims to explore offline retail opportunities. With a vision to increase its revenues to Rs 9 crore, the brand aims to continue delivering high-quality, minimalist clothing to an ever-expanding customer base.
Catering specifically to the tastes and sensibilities of millennials, BeYours stands as a beacon of quality craftsmanship and transparent pricing in the realm of men's clothing. The brand advocates for timeless pieces of attire that seamlessly integrate into any discerning man's wardrobe.
The brainchild of Ashish Baheti and Nilesh Karnani, BeYours was conceived in response to the burgeoning trend of 'Timeless and Sustainable Fashion'. In its nascent stages, the brand launched collections specifically tailored to resonate directly with millennials.
Disrupting the fashion industry in multiple ways, BeYours introduced unique product colors besides establishing a sustainable and ethical business model. It also crafted minimalist designs using premium fabrics, and leveraged technology to deliver a personalised shopping experience. Anticipating the growing appeal of minimalistic fashion and the increasing emphasis on sustainability, the brand aims to evolve with its customer base, consistently reinventing itself to offer conscious clothing choices.
BeYours boasts impressive monthly sales figures, a rapidly growing customer base, and a significant expansion of their workspace. Despite the challenges posed by the pandemic, the brand has doubled its marketing budget, underscoring its dedication to sustained growth and customer engagement.
