28 December 2022, Mumbai
Forever 21 has opened a store in Mizoram. The store is spread across an area of 3,110 sqft and houses the latest collections from the brand that includes winter wear, fitted dresses, bodysuits, super crops, co-ords, jackets, accessories, and footwear, among others. This is the brand’s first store in Mizoram and with this Forever 21 has four stores in the northeast.
Forever 21 is an American fashion brand run in India with a license with Aditya Birla Fashion and Retail. In July 2016, Aditya Birla Fashion and Retail acquired exclusive online and offline rights to the India network of Forever 21.Forever 21 brings the newest runway and catwalk trends to young fashionistas and takes pride in offering the highest quality comfort clothing.
Founded in 1984, Forever 21 operates more than 550 stores in 27 countries around the world. The brand has over 20 stores in India and sells online on all leading e-commerce platforms.Forever 21 operates by bringing in new merchandise daily to keep the store exciting.
Forever 21 offers clothing and accessories for women, men and children. In the US Forever 21 has shifted its focus to rebuilding its presence while turning to collaborations, influencers and a better-curated assortment to drum up excitement for its brand once again.