22 November 2023, Mumbai
French handbag brand, Hindbag, is set to open its new boutique in Paris.
The brand founded in 2017 by Pierre Monnier in collaboration with Swami Sivananda Memorial Institute (SSMI), a Delhi-based NGO that provides textile manufacturing jobs to unprivileged children and women.
Nuanced picture
The company generates 20 per cent of its revenue through B2B channels. The brand’s colorful GOTS-certified cotton bags make up 80 per cent of sales. Half of its revenues are generated through 600 retail stores while the remaining 50 per cent through online sales
The brand plans to launch its maiden collection of jackets and overshirts in April besides opening several new stores. It will primarily focus on the German market where it currently has 60 resellers of its 200 retail partners.
Hindbag also aims to expand its global online sales, as France currently represents 80 per cent of its online market.
