Jaipur Kurti partners Franchise India for 75 new stores

Womenswear brand of Nandani Creation, Jaipur Kurti has forged a partnership with Franchise India to introduce 75 new franchise stores under brand 'Jaipur Kurti', 'Amaiva' and luxury brand 'Jaipur Kurti Luxe' across six states by 2027.

The Master Franchise Agreement aims to blend traditional and contemporary fashion seamless. These new stores will showcase the company's signature designs besides offering customers personalised styling consultations and exclusive shopping experiences.

To be set up across Andhra Pradesh, Telangana, Gujarat, West Bengal, Bihar, and Jharkhand, these stores will help the brand broaden its reach and cater to diverse demographics besides allowing it to enter unexplored markets.

This partnership also emphasizes the company’s commitment to establish a retail presence across India through an asset-light model. The opening of these stores is expected to reduce dependence on third-party e-commerce platforms while enhancing the company's revenue and profitability.