Lingerie retailer thrills shoppers

 29 December 2022, Mumbai

Victoria’s Secret’s store in New Delhi is the brand’s biggest and first full assortment store in north India.

This is Victoria’s Secret’s first store in New Delhi and the brand’s biggest store in India. The Victoria’s Secret store, spread across a whooping 5500 sqft, is the luxury lingerie, beauty and loungewear brand’s biggest store in India, flaunting the brand’s latest concept of spacious, bright and aspirational stores, aptly called the store of the future.

Store of the future features streamlined navigation to effortlessly guide customers throughout the space, a modern fitting-room, as well as a welcoming and seamless shopping experience. The store has a wide assortment of modern, fashion-inspired collections including signature lingerie, casual sleepwear, athleisure and accessories, as well as fragrances and body care.Designed to offer a modern and effortless shopping experience, the store offers some enticing features including one-on-one complimentary fitting appointments with specially trained experts and a dedicated fragrance section.

The American luxury intimate wear mogul has a whole section of Pink merchandise at the store. The store joins more than 1,350 Victoria’s Secret stores worldwide. The world’s largest intimate specialty retailer has entered the Indian market keeping in mind the needs and sizes of Indian women.

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