Myntra: Achint Setia quits as its Marketing Head

31 May 2022, Mumbai:

AchintSetia, Head-Marketing and Social Commerce, Myntra has quit from his position in the company. He has nearly 17 years of experience.

As per a Brand Equity Report, having joined Myntra in August 2018, Setia was responsible for brand marketing, performance marketing, loyalty business (Insider) and research.

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He also looked at content and creator led commerce business on Myntra platform and on social media.

Prior to Myntra, Setiawas engaged with Viacom18 media for nearly six . He was the senior vice president, digital ventures and head for VStEP (Viacom18 Startup Engagment Program).

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He also built over-the-top video subscription business and advanced analytics capabilities for Viacom18 digital.

Setia has also worked with McKinsey & Company for five years and Microsoft for three years respectively.

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