Raymond opens largest Indian store in Kerala

Located in Kochi, Kerala, the new 22,500 sq ft store of fashion retailer Raymond is its largest outlet in the country.

Called, The Raymond Shop, the store offers complete wardrobe options for men from brands from the Raymond’s stable like Raymond Apparel, Raymond Made to Measure, Raymond Ready-to-Wear, Ethnix By Raymond, Park Avenue, ColorPlus and Parx.

The store is spread across three floors with the ground floor offering casual wear comprising of shirts, t-shirts, denims, corduroys, jackets, sweatshirts and athleisure wear from the brands Park Avenue, Color Plus, Parx and Raymond Ready to Wear.

The floor also houses The Linen Story, an exclusive zone of linen apparel and a made-to-measure counter from Raymond. It provides fabric swatches, a detailed set of measurements and craft factory-made garments with customisation. Accessories, innerwear and a woolens collection round off the section.

Formal wear and a custom tailoring zone dominate the first floor of the store, while the second floor hosts the Ethnix By Raymond section which provides traditional, ceremonial and Indo-Western wear. This 5,000 sq ft space is one of the largest Ethnix stand-alone store spaces in the country.

The top-most level consists of an exclusive Raymond Home area that offers an assortment of bed sheets, bed-linen, towels, pillows and bath-wear. The floor also houses a café titled Café Palette which provides food and beverage to shoppers.

Owned by Aswani Lachmandas Group, Raymond also operates three more stores including ‘The Raymond Shops’ in Kerala located at Marine Drive, Lulu Mall and Thrippunithura.