Shoppers Stop’s value fashion brand Intune expands with two new outlets

The value fashion brand of Shoppers Stop, Intune, has expanded its store network by opening two new outlets, in Thiruvananthapuram, Kerala, and Vadodara, Gujarat. These are the brand’s 17th and 18th stores respectively.

According to Devang Parikh, Business Head, Intune, both these stores target young families and offer a range of clothing and accessories at competitive prices, starting from Rs 199.

This store format was launched by Shoppers Stop initially in June with trial stores in Hyderabad and Mumbai. The company plans to set up approximately 24 Intune outlets by the end of the current fiscal year.

Founded in 1991 by property developer K Raheja Corp, Shoppers Stop launched its first store in Andheri, Mumbai. Since then, the retailer has expanded its footprint significantly, operating over 106 department stores across more than 56 cities.

The company also manages seven premium home concept stores, 88 specialty beauty outlets featuring brands like M.A.C, Estée Lauder, and Clinique, along with 23 airport locations and now 18 Intune stores.