08 April 2023, Mumbai
Soch, the popular ethnic wear brand, has opened its first store in Jaipur, located on Ashok Marg. The store spans across 1,340 square feet, marking a significant milestone for the brand and its expansion plans in Rajasthan.
The opening of the Jaipur store will provide fashion-conscious women with access to the latest Spring Summer '23 collection, which boasts a vast range of styles, including salwar suits, dresses, gowns, kurti sets, sarees, kaftans, and more. The collection is available in vibrant colors and beautiful silhouettes that cater to every woman's ethnic and occasion wear needs.
Soch has 155 exclusive stores across 60 cities, the brand plans to expand into Tier II and III markets while enhancing its presence in the existing markets. The brand's traditional strongholds have been the South and West, and it aims to boost growth in the North and East of India.
Ethnic wear market in India is expected to grow at a CAGR of over 8% during 2021-2025, driven by factors such as rising disposable incomes, changing fashion trends, and increasing awareness of traditional clothing, according to a report by Technavio.
Apart from its brick-and-mortar stores, Soch has also been expanding its online presence.
