'U R You': Shoppers Stop's answer to India's growing plus-size $900 million market

11 April 2023, Mumbai 

Shoppers Stop has recently introduced a new plus-size fashion brand called ‘U R You’ for both men and women. The new brand will provide ethnic, casual, and formal wear options in sizes ranging from 2 XL to 7 XL.

The introduction of ‘U R You’ by Shoppers Stop reflects the growing demand for plus-size fashion in India, a trend that has been gaining momentum in recent years. According to industry reports, the plus-size fashion market in India is estimated to be worth around $900 million and is expected to continue to grow at a rapid pace.

What all you need to know

The lack of options for plus-size clothing has been a longstanding challenge in the Indian fashion industry. However, in recent times, there has been a significant shift in attitudes toward body positivity and inclusivity, leading to a rise in demand for more size-inclusive fashion.

The launch is in line with the company's strategic focus on private brands as a key driver of growth. The plus-size fashion brand aims to address this gap by offering a trendy and affordable fashion collection. The brand will be available at select Shoppers Stop stores and on its e-commerce platform.

The introduction of ‘U R You’ represents a positive step towards inclusivity and diversity in the Indian fashion industry.

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