Nykaa Fashion’s European label teams up with Mira Rajput
14 May 2022, Mumbai:
Nykaa Fashion’s European label, NA-KD has teamed up with celebrity influencer Mira Rajput Kapoor for three different collections.
As part of the collaboration, Nykaa has launched a campaign titled #SelectedbyMira. The MIRA x NA-KD collection was launched on Nykaa’s official site on May 11, 2022.
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A multi-brand e-commerce fashion offering, Nykaa Fashion houses 1,350 brands and over 1.8 million SKUs across women, men, kids, luxe, and home categories to appeal to every consumer. It offers brands that include Indian and western wear, footwear, bags, jewellry, accessories, lingerie, athleisure, sleepwear, home décor, bath, bed, kitchen, and more.
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It has built a portfolio of seven consumer brands – Gajra Gang, Nykd by Nykaa, Pipa Bella, Twenty Dresses, Likha, IYKYK, Kica, and RSVP.
Kapoor says, the brand’s aesthetic mirrors her beliefs of balancing a lifestyle and promising an environmentally conscious range.
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