Rare and Basics (R&B) expands footprint with grand opening of Hyderabad store

Fashion enthusiasts in Hyderabad have reason to celebrate as Rare and Basics (R&B), the chic fashion brand under the Apparel Group umbrella, has just unveiled its latest store at Ashoka One Mall in Kukatpally. This marks the 13th retail outlet for R&B in India and the fourth in Hyderabad.

Apparel Group, the global fashion and lifestyle retail conglomerate headquartered in Dubai, introduced R&B to the world in October 2012 with the launch of its first store in Oman. With a presence in seven countries, including India, Oman, UAE, Qatar, Bahrain, Kuwait, and Saudi Arabia, the brand continues to capture hearts across the globe.

In India, R&B has already established itself in key cities such as Kozhikode, Kochi, Ahmedabad, Bengaluru, Mangalore, Mysore, and now Hyderabad. With a portfolio of over 80 brands, including renowned names like Aldo, Tommy Hilfiger, Victoria’s Secret, and more, Apparel Group is making waves in the Indian fashion scene. Hyderabad's fashion scene just got a stylish upgrade with the arrival of R&B's latest store.