Killer Jeans partnership with BCCI drives fashion to new heights
25 January 2023, Mumbai
About Kewal Kiran Clothing (KKCL)
Launched in 1989, Killer focuses on the 16-30 years age group. Since 1994, Killer is also being exported to countries in the Middle-East, USA, Africa, and South-East Asia.
Starting as a denim brand, the Killer product portfolio today includes men's ready-to-wear jeans, trousers, cargos, capris, shirts, jackets, tee-shirts, inner-wear (vests and briefs), footwear (shoes, socks), eye-wear, personal care products and other addictive accessories (belts, bracelets, etc.
Legacy Brand
The ever-growing brand aims to achieve a turnover of 1000 crores in a couple of years alluded confidently Kewalchand P. Jain, Chairman of KKCL in his recent interview with CNBC.
Kewal Kiran owns brands Killer, Integriti, LawmanPg3, Easies, and Desi Belle. Killer is the flagship denim brand and caters to the 16 to 24-year-old demographic.
Earlier Kewal Kiran Clothing onboarded Rohit Shetty as the new brand ambassador for the clothing brand LawmanPg3.
Killer is the first truly international Indian brand created and owned by Kewal Kiran Clothing. Killer Jeans is one of the largest-selling denim brands in India.
Marketing management; Besides being strongly retailed through its own retail operation/EBOs Killer is also retailed through leading modern retail stores like Shoppers Stop and Lifestyle and also has a good online presence through e-commerce platforms.
The format stores called K-Lounge have all these brands under one roof.
The brand boasts of having a robust retail operation currently operating 350+ EBOs, and 1800+ LFS additionally it has a presence in 4000 MBOs, and proudly it also has a web store (www.killerjeans.com) and all the given formats are in the journey of growth and progression.
The company has been expanding its retail presence/physical footprints so as to sustainably expand to fuel its growth.
Innovation is a part of the brand's DNA
Hemant Jain, Director, KKCL says, over the last two decades, Killer’s design team has constantly evolved and delivered contemporary fashion trends. Innovations in style, designs, and in the crafting of our products have all contributed to brand loyalty.
Kewal Kiran is well-prepared to make the best of the available opportunities by catering to both the visible and latent needs of consumers.
Aspirational brand; The brand envisions creating unique fashionable clothing for men to make the brand relatable and aspirational.
The company is aiming at a sustained basis to tap the youth demographics along with the upper-middle and upper segments besides upgrading consistently its online presence and focusing on Tier II and III cities. Increasing its scale and the speed of turnover are also some of the goals that the company aims to achieve in the coming years.
Killer Jeans partnership with BCCI
As per company management cricket in India is not just a sport but a religion, an emotion connecting millions of Indian citizens and it is a momentous moment of pride and prestige associating/partnering with Indian National Cricket Team (NCT).
Momentous occasion; The company aspires to the brand Killer on Indian Jersey tapping into the masses widening & deepening its customer base exponentially besides, this proposition offers limitless opportunities. At the broader level, it consolidates and reaffirms the brand's commitment to cricket in particular and sport in general.
There are inherent gains any brand can derive from such association not only to build a robust brand association but more definitively activate, and augment fan experience immensely, as history stands on your side brands closely associating with Indian cricket team per se widening & growing customer base multifold, ballooning market share on the back of fuelled sales and enhanced brand perception within the trade nationally.
