Chola launches fashion film to showcase new collection at 'FDCI x LFW'

 8th October 2021, Mumbai:

Label Chola launched a fashion film to showcase its new collection named ‘The Awakening’ at the ongoing Fashion Design Council of India x Lakme Fashion Week on October 6. The playful, dynamic, and androgynous collection is available in bold colors such as lime green, navy blue, magenta, and red. It offers layered outfits with ruffled collars and cuffs. The collection includes oversized shirt dresses, co-ord sets, and voluminous trousers stood out along with tunic dresses and kurta-style sets. The film directed by Fahd Shah featured music by Raghav Meatle. Cinematography was by Chinmay Bokil and choreography by Vahbiz Mehta.

Running from October 5 to 10, the second edition of FDCI x LFW features fashion films, digital presentations, NFTs, and a Virtual Showroom for buyers. The event is sponsored by Rise Worldwide, Trell, Ajio and Nexa, among others, and aims to push the boundaries of phygital fashion.

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