African Development Bank’s Fashionomics Africa, partners, launch new sustainable fashion competition with $6,000 in cash prizes
15 February 2022, Mumbai:
The African Development Bank Fashionomics Africa initiative’s second online competition is offering $6,000 total in cash prizes, mentoring, new branding packages and other support for winning African designers of sustainable and circular fashion.
Fashionomics Africa, in collaboration with the United Nations Environment Programme, Parsons School of Design, strategic consulting and communications agency BPCM, and the Ellen MacArthur Foundation, invite interested African fashion brands to apply to the sustainable fashion online competition.
Entrants must be pursuing environmentally friendly measures, sustainability, and circular economy actions to qualify. The designer or design team submitting the “best sustainable design” will win $3,000 along with other prizes. Two other competition finalists will take home $1,500 each, plus other support.
The competition celebrates African fashion brands that will change how we produce, buy, use and recycle fashion and that encourage a more sustainable shift in consumer practices. “Sustainability is the present, not the distant or even the near future.
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It is where we are now, and it is vital that we open our eyes to what the fashion industry already has to offer. By embracing the industry’s existing resources, we are promoting circularity at the most fundamental level,” said Amel Hamza, Acting Director for Gender, Women and Civil Society at the African Development Bank.
A five-person judging panel representing the African Development Bank and competition collaborators will announce the three finalists by 22 March 2022.
The finalists’ entries will be posted on the Fashionomics Africa digital marketplace and mobile application (https://bit.ly/3BfEH4D) for public vote between 22 March 2022 and 7 April 2022. Polls close on 7 April at 23:59 GMT.
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