Arya Giri mixes drama and style, expands to US

29 September 2022, Mumbai:

Arya Giri’s new collection mixes fusion style silhouettes with sculptural necklines and delicate florals for a dramatic yet feminine effect.

The brand works with weavers across India, in Kanchipuram, Surat, and Bengal, to name a few, to create some of the fabrics. The duration of each piece is based on the intricacy of the jacquard incorporated and the technicalities of the fabrication but on average, it takes one to four months to weave.

The brand is positioned in the affordable luxury segment of the market and its designs are intended to be worn from day to night. AryaGiri is a luxury pret-wear label built out of India, a potpourri of nostalgia, fables, and memories wrapped into one. Every collection embarks on the odyssey of exploring Indian culture through the lens of a diaspora persona.

The brand is handwoven, handmade, and hand embroidered in India and epitomizes artisanship, quality, and emotion over trend. The brand currently retails from its dedicated e-commerce store as well as multi-brand fashion retailers Evoluzione in New Delhi and Chennai, Curato in India, and Flying Solo in the US. The plan is to expand the offering with children’s wear and leather goods. The brand has launched in the US too.

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