06 July 2023, Mumbai
Asics, the renowned Japanese sports brand, has announced the appointment of Bollywood actor Shraddha Kapoor as its brand ambassador for the Indian market.
Influential presence to promote
Kapoor will take on the role of endorsing Asics' footwear and women's sportswear segment, aiming to strengthen the brand's market presence and broaden its appeal among female fitness enthusiasts nationwide.
Inspiring a holistic lifestyle
Rajat Khurana, the managing director at Asics India, expressed enthusiasm for the association, stating that Kapoor's substantial fan base and influential presence make her the perfect ambassador to inspire and educate people about nurturing a healthy mind and body.
Kapoor herself is excited about the collaboration, as Asics India aligns perfectly with her beliefs in promoting a healthy lifestyle.
Expanding its reach
Currently, Asics operates 88 stores in India, in addition to its online presence on various e-commerce platforms.
