Aza Fashions launches new campaign highlighting authenticity and cultural pride
India's top retailer for designer luxury clothing, Aza Fashions has launched a new campaign highlighting the themes of authenticity, ambition and cultural pride.
Launched in collaboration with five prominent US-based South Asian women: Ami Desai, Beauty Expert and Entrepreneur; Shivani Bafna, Owner, Corefelt and Marigold Diaries; Sheena Melwani, Singer-Songwriter and Social Media Star and Michelle Ranavat, Founder, Ranavat, the campaign is presented through a visually compelling imagery. It emphasizes on mentorship, stressing the importance of supporting emerging South Asian voices in the global fashion and lifestyle industry.
The campaign showcases beautiful designs from well-known designers like Seema Gujral, Ridhi Mehra, Bhumika Sharma, Charu & Vasundhara, Matsya, and others. The initiative also emphasizes mentorship,
Devangi Nishar Parekh, Managing Director, Aza Fashions, states, more than just fashion, this campaign focuses on storytelling, empowerment, and inspiring the next generation of South Asian women to embrace their heritage while creating their own paths.
Through this partnership, Aza Fashions continues to champion innovation, representation, and inclusivity in luxury fashion, uniting powerful voices that are shaping the future of South Asian influence globally.
