Disney licenses characters to Welspun

01 February 2023, Mumbai

Welspun has signed a brand licensing agreement with Walt Disney.

The license will give Welspun the rights to design, develop, manufacture and distribute a complete range of home textiles products leveraging Disney’s vast franchises and characters across Disney, Pixar, Marvel and Lucas brands. With this agreement Welspun hopes to leverage its innovation and sustainability leadership to create inspiring home solutions for consumers.

With this collaboration Welspun aims at further enhancing consumer living spaces with market leading solutions and experiences for all retail channels and consumers across Europe, the Middle East, and Africa. Welspun has seen tremendous success in North American markets from its brand licensing business.

Welspun India is one of the largest home textile manufacturers in the world. The company offers a wide spectrum of home and technical textile products and flooring solutions and has been a strategic partner to global retailers for over 35 years with its farm to shelf capabilities and innovative solutions. The home textile’s pan India footprint has crossed 10,000 outlets and 500 towns. The company manufactures a range of home textile products ranging from towels, bathrobes, bath rugs and carpets, mats, area rugs, carpets, bedsheets, utility bedding and fashion bedding.

Welspun aims at being carbon and water neutral by 2030. The company is also engaged in the generation of power.

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