Fashion Hits: 3377

Ekaya collaborates with fusion wear brand Arohi

Fashion Hits: 3377
Ekaya collaborates with fusion wear brand Arohi
Fashion Hits: 3377

13 May 2022, Mumbai:

Luxury womenswear brand Ekaya has collaborated with fusion wear brand Arohi to launch its second collaborative collection.

Titled ‘Radiant’, the collection is a modern take on handloom heritage.

ALSO READ  India set to become 5th largest beauty market

As per a Fashion Network report, the collection features a range of sarees in bold hues as well as matching sets, blazers, jumpsuits, and shirts.

Textiles in the collection are handwoven in Banaras, where Ekaya procures its fabrics and from where the brand draws its inspiration.

RELEVANT NEWS M&S appoints Maddy Evas Director-Womenswear

Ekaya first collaborated with Arohi in the summer of 2021 and this is its second collaboration with the women’s wear brand. It blends the designs of both brands together.

Along with its e-commerce store, Ekaya retails from its flagship store in New Delhi’s DLF Emporio which it opened last year as well as its flagship stores in Delhi’s Defence Colony, Hyderabad, Ahmedabad, and Mumbai.

Join our community on Linkedin 

Author’s Posts