Eske Paris to expand the product range

12 February 2022, Mumbai:

D2C lifestyle brand Eske Paris plans to expand its product range coupled with domestic and international expansion.

The brand has raised a total of Rs 2.5 crore in a seed funding round led by Fluid Ventures. Angel investors Divij Bajaj and Ankit Gera also participated in the funding round.

Shivam Khanna, Founder says, digital-first brands have been able to scale to over $150million in revenue within five years. Eske Paris has the depth, hunger, and commitment to improve this and build one of the largest global D2C brands of the decade.

The pandemic has led to certain structural shifts in consumer choices and shopping behavior in India.

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Millennials are shifting towards premium products, a trend that is set to accelerate in the coming decade adds Khanna. Eske mainly operates through its own website and other e-commerce marketplaces.

The brand has made a profit this year and aims to double its growth in the coming year.

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*Figures mentioned in the above article have been sourced from Fashion Network article.