26 February 2022, Mumbai:
Farah Khan Ali, a jewelry designer, has launched her new label 'Farah Khan Atelier' in India, with four new collections: Aayat, Ameera, Be Charmed, and Amaira. Sussanne Khan and Amyra Dastur starred in a campaign for the designer's new luxury jewelry line, which was released in the nation.
"I have always felt that gems should be worn more often since they remind you of wonderful moments in your life," Farah Khan Ali said in a statement about the launch.
A piece of jewelry is more than simply jewelry; it holds memories of the people we care about. I chose to start Farah Khan Atelier, a fine jewelry brand that honors the best treasures of the human spirit — love, faith, and tenacity, in order to reach out to more individuals who believe in enjoying life as much as I do."
ALSO READ: Asia Jewels Show, Bengaluru: 25-26-27 February 2022
"Both Sussanne and Amyra are great inspirations for Farah Khan Atelier because they reflect the qualities of substance coupled with compassion, style with originality, and a powerful combination that helps to inspire others," Farah Khan Ali remarked.
Farah Khan Ali worked with famous jewelers Damas Group to launch the label earlier this year in Dubai and Abu Dhabi.
RELATED ARTICLE: Divaa by Orra ‘diamond jewellery’ glitters in Mumbai
Follow us on Linkedin.
Join our community.
*Figures mentioned in the above article have been sourced from thenewsmen.com & Fashion Network article.
