Fashion designers ride on NFT bandwagon

24 February 2022, Mumbai:

The rising popularity and increasingly fast acceptance of new-age technology in the fashion space leads to celebs including lead fashion-forward tech-savvy fashion designers are embracing the NFT bandwagon like never before.

There is no sense of deja vu within the space and as a use case in fashion designers' space in order to connect with digital savvy discernible audience not to be left behind. 

ALSO READ: Nike & Hermès File Lawsuits for Trademark Infringement: non-fungible tokens (NFTs)

Designers likes of Manish Malhotra, Anamika Khanna and so and so forth list long has already seen their initial drops of digital artwork 

*"Fashion NFTs have received great traction on our platform and in general as well.

We are hoping to introduce new-age street brands in fashion onto the NFT bandwagon as these would be a perfect fit with the young NFT community," said Vishakha Singh, vice president, WazirX NFT Marketplace.

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*Figures mentioned in the above article have been sourced from ET article.