Indian fashion gets inclusive

15 November 2022, Mumbai:

The Indian fashion industry has come a long way. A significant share of the Indian fashion market is bridal wear. However, designers today are moving towards creating collections and pieces that are not made just for weddings but rather creating in a way that those very wedding outfits can be repurposed for occasions other than weddings.

Fashion in India for the longest time was centered around bridal wear and ethnic clothing. While contemporary designer labels are on the rise today, the gravitas that wedding ensembles command from a consumer perspective continues to reign supreme. Inclusivity in the fashion industry is no longer just a conversation. It is making progress every day toward an industry that caters to the contemporary consumer who today wields the power to hold accountable designers for not being inclusive.

Post pandemic there has been a change in the ways in which collections are being produced. There is a slower and more mindful approach that designers are taking to the pieces that they are designing. On the other hand, there is also a parallel approach with the return of opulence and glamour in the ways in which shows have been conceptualized this season. Business is once again on a major upswing because of the return to the physical showroom format, allowing customers and buyers to purchase some of the remarkable works that are now being put up for sale.The showroom is back in a fully physical format.

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