15 March 2022, Mumbai:
JJ Valaya
He is a noted Indian fashion designer and couturier from New Delhi, India. He founded the House of Valaya, a luxury fashion and lifestyle house in 1992, along with his brother TJ Singh.
The new brand debuts with an eco-conscious collection made from TENCE LUXE filament yarn.
Derived from renewable wood sources in a closed-loop lyocell process, TENCEL LUXE filament yarn is set to define the luxury fashion landscape with its silky softness, liquid drape, vibrant color, and strength.
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This year, as the luxury occasion wear brand celebrates its 30th year in fashion, it takes a step further by launching its all-new bridge-to-luxury brand, JJV.
JJV acknowledges and embraces this desire so that one can still retain a distinctive sense of personal style without the burden of heavy embroideries.
For this monumental collection on their journey, we are proud to partner with JJV.
JJV is an occasion wear brand that promotes the spirit of travel.
Its identity is based on the personal life and travels of Maharaja Jagatjit Singh of Kapurthala, which is also the homeland of JJ Valayas forefathers, to create its unique style.
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CREDITS: The Times Bureau Hans India ex bulletin.
