12 May 2023, Mumbai
Fashion designer Masaba Gupta recently unveiled her largest store to date in Mumbai's vibrant neighborhood of Bandra, marking a significant milestone for her renowned brand, House of Masaba. Known for her distinctive designs and unique print patterns, Gupta has established herself as a leading figure in the Indian fashion industry.
What distinguishes this new store from her previous outlets is its serene and understated ambiance. The sprawling space boasts daisy-adorned walls and grey-wash flooring, evoking a tranquil ashram-like atmosphere.
The Bandra outlet features two distinct counters: one dedicated to exquisite jewelry pieces and another exclusively showcasing Lovechild by Masaba, a brand extension that embodies Gupta's evolution as both a designer and an individual. This transformation reflects her transition from the realm of loud and daring hues to a more refined and soothing color scheme.
By reimagining the design aesthetics of her Bandra store, Masaba Gupta has effectively communicated the brand's metamorphosis and her personal growth.
