08 February 2022, Mumbai:
The Italian fashion house Renato Balestra, known for its couture and signature painterly embroidery, is unveiling a complete rebrand during Milan Fashion Week later this month, with a presentation to showcase its first ready-to-wear collection.
The storied couture Renato Balestra brand, said in a statement that it is launching a “whole new phase in its long history,” and that it would simply be renamed with the designer’s last name, as Balestra.
The move is to reflect what it calls “an important generational shift,” within the fashion house leading to a whole new design era, as the label is currently led exclusively by women.
The founder’s daughters Fabiana and Federica Balestra are at the head of the historical fashion house, while his granddaughter Sofia Bertolli Balestra is steering research, design and brand identity.
Federica Balestra said in a statement: “Balestra is strength, boldness and pride. This is a return to beauty and freedom.”
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*Figures mentioned in the above article have been sourced from News Every Thing article.
