MoonRay launches new collection in collaboration with The Style Story

21 May 2022, Mumbai:

Womenswear and accessories brand MoonRaylaunched its latest collection in Mumbai in collaboration with The Style Story.

MoonRay set up shop at the Peace Haven in Bandra to launch its spring/ summer 2022 collection of printed dresses, bold separates, and crochet creations.

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The Style Story pop-up concept was designed to give Mumbai’s shoppers the opportunity to discover new brands and it showcases numerous up-and-coming labels in Mumbai.

MoonRay’s new collection was designed mindfully to create a free-spirited and conscious fashion line that speaks the language of art, innovation, and compassion.

The brand has sought sustainable materials from its launch and uses upcycled fabric scraps and waste-minimizing manufacturing techniques.

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Half of the womenswear brand Jade by Monica and Karishma, KarishmaSwali, launched MoonRay with her daughter Avantika in December last year.

The brand targets a millennial and Gen Z audience and is positioned in the bridge-to-luxury segment of the market.

The brand also donates 50 percent of its proceeds to support children’s education and animal welfare through NGOs, according to its website.

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