On Saturday, the Adaah fashion show will return to New Delhi

1st Sep 2021, Mumbai:

Adaah, a fashion, and lifestyle shopping fair, has relaunched its event calendar and will have a New Delhi edition from September 4 to 5. Later this month, the festival will host its first-ever shopping fair in Rohtak.

According to its 10Times events page, Adaah will set up shop at the Welcomhotel Dwarka Hotel in New Delhi on Saturday and bring together roughly 500 exhibitors for a business-to-customer retail event. Adaah promotes its upcoming edition as India's largest retail platform for fashion and lifestyle companies, with over 50,000 visitors expected throughout the course of the two-day event.

Traditional and western clothing, cosmetics, accessories, handicrafts, leather goods, handloom fabrics, gift items, home décor, handbags, footwear, cuisines, Ayurvedic products, fashion jewelry, and gardening supplies will all be shown at the free event. The majority of the brands will be in the market's mid-range and bridge-to-luxury segments.

Adaah will subsequently go to Rohtak for the first time on September 17 and 18 for a shopping fair at the city's Tilyar Convention Centre, according to the event's Facebook page. The fair will have a similar product selection as its Delhi fair, allowing customers in the city to peruse goods from across the country that are not commonly available in the area and allowing brands to reach out to a new audience.

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