Phoenix Marketcity hosted a vibrant children and teens' fashion show over the weekend in Chennai to engage its community and highlight collections from over 20 brands. This runway event was part of the broader 'Holiday Land' festival.
Held on May 19, the 'Junior Fashion Forward Fashion Show,' showcased the latest summer trends available at the mall, offering youngsters a taste of the fashion industry. Participating brands such as Shoppers Stop, Pantaloons, Max, Trends, and Lifestyle presented a diverse array of summer styles and resort wear, emphasizing both western and fusion designs.
In addition to the fashion show, the Holiday Land event featured a 'Spellbee Finale' on May 18, where children demonstrated their vocabulary and spelling skills. The weekend festivities aimed to increase foot traffic at the mall and position it as a destination offering more than just shopping in the era of e-commerce.
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