Sabyasachi, an Indian designer, has apologized for the reaction he has received as a result of his partnership with H&M

Following controversy over a partnership with fast-fashion retailer H&M, well-known fashion designer Sabyasachi Mukherjee has apologized. His collection was recently offered in collaboration with H&M, a renowned apparel shop.

The collection was called ‘Wanderlust,' and it included floral patterns and mint colors on texture-rich apparel to honor and represent Indian roots. Because the website failed shortly after the garment line was introduced, and most of the goods were sold out, the designer was mocked on social media and received criticism.

“I was ecstatic when H&M approached me with the notion of collaborating, even if it was only for this one time because it meant I could finally reach out to the huge Sabyasachi clan around the world. For me, the entire purpose of our cooperation was dream fulfillment.

That's why I created a wide selection so that everyone might find something they like. Keeping this in mind, we were able to create in large quantities. “I was extremely clear and emphatic that there would be no VIP previews and no exclusions - everyone would have democratic access to the collection,” he said on Instagram.

“It's one of those things that you just can't predict, even if you have the finest forecasting, data team, supply chain, and logistics. I understand that many people are dissatisfied, and I apologize profusely. I'm certain that I'll be able to develop a future business model that meets this need,” he added.

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