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03 September 2021, Mumbai:
From January to July this year, Snapdeal had a 493 percent increase in sales of children's clothing in terms of units sold. Track pants were the most popular product on Snapdeal, followed by t-shirts and bottom sets, with the majority of sales coming from India's southern regions.
Despite the interruptions caused by Covid-19, the firm claims to have increased its client base, particularly in North and West India. “Spending on children and apparel is no longer restricted to special events such as birthdays and festivals,” a Snapdeal spokesman said in a statement, commenting on the segment's rise. Parents now purchase children's clothing based on the season, size, and additional reductions available during sales.
In line with adult fashion tastes, shopping behavior for children's clothing is shifting toward more utilitarian and comfy options, but with a high trendiness quotient.” Snapdeal has responded to growing sales of children's clothes by introducing more vendors to the sector and offering discounts in recent months. Luke and Lilly, Hopscotch, Gini and Jony, Cherokee, Donuts, Colt, Hellcat, Kyda, Aarika, Naughty Ninos, and many others are among the brands represented.
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