04 July 2022, Mumbai:
Iconic American denim brand Wrangler launched its first store in Mumbai at Linking Road. This is the brand’s 39th store in India. Spread across 950 sq ft, the store sells jeans, T-shirts and shirts. It launched a special collection on the 75th anniversary of Wrangler globally. The brand also offers curated ‘Traveler Collection’ comprising denims for its adventure-ready and thrill-seeking customers. The collection includes black hooded T-shirts, unisex tank tops and T-shirts in black and white colors as part of the ‘Pride Collection’ launched to support the LGBTQIA+ community. To mark Wrangler’s 75th anniversary, the store will give away 75 T-shirts to the first 75 customers.
The store’s design provides customers with an immersive brand experience across fit and styles. Its design resembles a contemporary hangout that showcases denim culture through lifestyle presentations, rich storytelling and interactive touch-points.
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