The second edition of the ‘Aura Fashion Week’ will be held by Aura Productions in Goa this November alongside pageant ‘Aura Mr, Miss and Mrs India’. The pageant will announce winners in three categories at its grand finale. Sakshi Bindra will be the official designer for the Aura Miss India segment of the pageant. It will also feature other designers including Neeta Lulla, Rajdeep Ranawat, Dhruv Sehgal, and Siddhartha Bansal. An in-person audition for competitors will be held on July 25 in Goa with COVID-19 safety guidelines in place.
Aura Products held its first Aura Fashion Week in Delhi in March this year. The fashion show featured a group of Indian designers who showcased their latest collections in the capital. The business also held its first ‘Aura Mr, Miss and Mrs India’ beauty pageant in Jaipur in March. The pageant is designed as a launchpad for aspiring models, according to the business.