The Tamil Nadu handloom weavers cooperative society Co-optex plans to foray into manufacturing and supply of organic wear for global markets. As per a Daiji World report, having over 1,000 handloom weaver societies, the cooperative plans to move away from selling traditional sarees due to declining demand.
The department is planning to target the high-income groups and urbanites. It is in the process of getting certification for its organic products to attract customers from all the age groups. It is also in the process of preparing more organic dyed products."
The raw materials for the organic cloth lines will be purchased from Pollachi and surrounding areas. The organic children wear and other new products from Co-optex will hit the market either during Diwali or Pongal depending on the certification it gets.
Co-optex is also planning to market the product in Western countries as well as in the Middle East, Singapore, and Malaysia. The Indian diaspora in these countries, as well as the local populace will be targeted in a high voltage campaign in the near future.
