Amazon India to launch ‘Great Indian Festival’ from October 17

Amazon India will launch its Great Indian Festival from October 17. The e-commerce company will give prime members access to the festival from October 16. Many small and medium businesses (SMBs) will offer new products to customers helping them rebuild and accelerate their business in these tough times.

For the festival, Amazon will also launch various new programs such as local shops, Amazon Launchpad, Amazon Saheli and Amazon Karigar, The festival will give its sellers and partners an opportunity to reach millions of customers across the country.

A recent survey by Nielsen says, over 85 per cent of SME sellers on Amazon expect to reach out to new customers and hope to increase their sales. Around 74 per cent customers expect their businesses to recover.

The festival will launch over 900 new products from brands like Samsung, OnePlus, Apple and more have been planned. Amazon Devices will launch Amazon Echo Dot with clock, Amazon Echo, the Fire TV Stick and Fire Stick Lite with Alexa Voice Remote Lite.

Customers will be able to shop for large appliances like air purifiers, TVs, washing machines, dish washers and more. They can select from a wide range of apparel, fashion accessories and beauty products too.

Amazon Business with give bulk discounts. exclusive deals, lower festive price offers, cashbacks and rewards on commercial products from laptops, printers, networking devices to disinfecting devices, deep freezes and office electronics from top HP, Lenovo, Godrej and others. All transactions will be supported by a GST invoice. Businesses can also buy from the SMB store to fulfill their gifting requirement for clients.

Customers can avail affordable finance options from 10 per cent instant bank discount on HDFC Bank debit and credit cards and EMI transactions, no-cost EMI on debit and credit cards and Bajaj FinServ.